The Object of Rotary is to “encourage and foster the ideal of service as a basis of worthy enterprise.” Rotary is a service organization. Since 1910, the Rotary Motto has been “Service Above Self.”
Rotary strives to achieve its objective of “Service Above Self” through activities in four primary areas. These are often referred to as the Four Avenues of Service.
This “Avenue” promotes the development of acquaintance as an opportunity for service. It involves the activities necessary to make the Club function successfully and achieve its goals.
This area represents the opportunity that each Rotarian has to represent the dignity and utility of one’s vocation as an opportunity to serve society. Rotarians promote and foster high ethical standards in business and professions and promote the recognition of worthiness of all useful occupations.
This “Avenue” relates to the activities that Rotarians undertake to improve the quality of life in their community. Particular emphasis is given to helping children, needy families, the aged, the handicapped, and those most in need of assistance. Rotarians strive to promote the ideal of service in their personal, business and community lives.
In this area, Rotarins strive for the advancement of international understanding, goodwill, and peace through a world fellowship of business and professional persons united in the ideal of services. International Service Projects are designed to meet the humanitarian needs of people in many lands, with particular emphasis on the most underprivileged children and families in developing countries.
Two graduates of the professional development program at the Rotary Peace Centers at Chulalongkorn University, Erinma Bell and Charles Allen team up on a project to inspire young Sudanese youth living in Melbourne, Australia to become active leaders in their community.