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  • Writer's pictureRay Sanford

Rotary's Challenge - Preserving our Soul


Rotary International, a century-old institution, stands at a pivotal moment. Despite its unwavering commitment to service and community, there's a growing concern about a subtle drift towards mediocrity that threatens the very essence of what makes Rotary unique.


Rotary is more than just an organization; it's a global community. Each club is a reflection of Rotary’s mission, preserving the culture and values that have defined the movement for generations. The spirit of fellowship, the dedication to service above self, and the commitment to ethical business practices form the soul of the Rotary brand.


Today, with current leadership stressing metrics and Key Performance Indicators (KPIs), there's a risk of losing sight of what truly matters. How does one measure the warmth of a handshake, the sincerity of a smile, or the depth of camaraderie fostered over years of shared service? These intangible qualities are the cornerstone of Rotary, yet they defy quantification.


The danger lies in focusing solely on what can be easily measured - membership numbers, fundraising totals, projects completed. While these are important, they don't capture the essence of Rotary. This emphasis on the tangible over the intangible can erode the organization’s unique culture.


Our strength isn't in the number of checks written or hands shaken but in the depth of relationships we've formed and the lasting impact of our service. Treating Rotary as just another networking group or charitable organization diminishes our rich tradition and transformative potential.


To combat this drift, we must consciously cultivate and celebrate the values that have long been the foundation of Rotary. This means prioritizing quality over quantity in membership, fostering meaningful connections within and between clubs, and continually reinforcing the principles that have guided us for over a century.


The challenge in the coming years is to strike a balance - embracing necessary changes and modernizations while preserving our core identity. It’s a delicate task but essential for ensuring that Rotary not only survives but thrives, maintaining our position as a beacon of service and fellowship in communities worldwide.


Ultimately, Rotary's strength lies not in its numbers or projects but in the hearts and minds of its members. By nurturing this invaluable asset, Rotary can resist the pull towards mediocrity and continue to be a transformative force for good in the world.

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21 jun
Obtuvo 5 de 5 estrellas.

A brilliant analysis of what's ailing a number of clubs.

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